Ecommerce SaaS startup CommerceIQ acquires DSA provider e.fundamentals

Retail ecommerce administration platform CommerceIQ has received UK-headquartered digital shelf analytics (DSA) issuer e.fundamentals.
CommerceIQ affords software program to manufacturers to assist them operate higher on ecommerce systems such as Amazon.
CommerceIQ grew to become the twelfth Indian startup unicorn of this 12 months in March when it raised $115 million in funding led via SoftBank Vision Fund II, as a result taking its valuation to extra than $1 billion.
"Customers are asking us to speed up our coverage to international outlets (such as Amazon, Walmart, Target, and Instacart) vital to their business. Our acquisition of e.fundamentals provides digital shelf analytics and guide for over 450 shops throughout forty one countries,” stated Guru Hariharan, founder and chief government officer (CEO) of CommerceIQ. “We are now the first platform to join and intelligently automate throughout the shelf, sales, furnish chain, and advertising.”

As section of this acquisition, e.fundamentals - led through CEO John Maltman - will merge operations with the US-based CommerceIQ. The clients will have get entry to to the mixed choices and customer-obsessed aid group worldwide.

“We constructed a digital shelf product cherished through massive world manufacturers. Increasingly, our purchasers are asking us to assist them to take motion faster,” stated Maltman. “Becoming an necessary section of the CommerceIQ retail ecommerce administration platform lets us furnish a whole answer for manufacturers to apprehend consumer conduct for their categories, format their assortment, manipulate their income operations, amongst different things.”
The first blended imparting from this acquisition - accessible as a free trial for all present day CommerceIQ and e.fundamentals clients and for pick new possibilities - will mix contemporary workflows, and deeper analytics to find assortment gaps and retail media concentrated on opportunities.