Inside the journey of Kids fashion brand - Lagorii

24th April 2023, Mumbai: Incepted in the year 2022, the young brand aims to redefine the Kids fashion industry with its appealing designs for kids and has been flourishing with a commendable number of app engagements & downloads along with a tremendous rise in sales. Lagorii has reached 15,000+ successful app downloads within 120 days of its launch. They also boast a good following on Instagram with 14K + followers.

Lagorii is one of India’s leading kids' fashion retailers. They source designer collections from reputed brands based in India, Jatin Dugar is on a mission to make High quality and trendy  kids' fashion accessible to every parent in India, offering unparalleled value in terms of selection, accessibility, and quality. As India emerges as a hub for brands with strong global appeal, Jatin believes there is huge potential to build a homegrown kids brand to serve value-conscious consumers, both in India and across the world.

Jatin is inspired by Prime minister Modi’s idea of Made in India, Made for the world, At Lagorii they source designs from over 100+ Manufacturers based in India with the motive to uplift the ecosystem and provide more value by establishing economies of scale.

Lagorii has been positioned as a leading brand for Kids occasion wear. Their mission is to be a one stop destination for parents to explore high quality and trendy designs for their little ones. The focus of the brand is to source a wide range of exclusive designs from reputed manufacturers. 

According to Jatin, the startup is helping parents to get access to fashion they previously did not have access to, especially in smaller towns of the country. These towns drive close to 70 percent of the company’s revenue.

The startup is currently bootstrapped and has delivered to over 5000+ parents selling exclusively through their own website/ App. They started their journey inside a 200 sq ft office in Bangalore to now scaling 1000+ orders a month,Their focus has been to develop a profitable and sustainable model while offering exceptional service and value to their customers.

Commenting on the same, Jatin Dugar, CEO, Lagorii said, "We are pleased to announce that Lagorii has achieved positive growth in FY 2022-2023 and are optimistic for FY FY 2023-2024. We're working on extensive marketing and product development strategies to redefine the future of fashion for Kids in India and worldwide.

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