Building homes while protecting the environment: Magicrete

Entrepreneur World
4 Min Read

Surat’s very own Magicrete is India’s frontline producer of AAC Products, Drymix Mortars & Precast Construction Solutions. It has ushered in new innovative breakthroughs into the construction industry. Puneet Mittal, a qualified Chartered Accountant and co-founder of Magicrete, gives us an insight into its beginnings and success stories.  

Q: Tell us about Magicrete.

MagicreteBuilding Solutions was founded in 2008 by a young and dynamic team comprising alumni of IIT Kharagpur, IIT Delhi and IIM Lucknow. A pioneer in green building materials, our vision is to help people build their homes better, cheaper and faster by using innovative construction technologies. A flag-bearer of modern construction technology over the last decade, Magicrete has touched the lives of more than a million people by being used in more than 2,00,000 homes. 

Q: How can building solutions be environmental-friendly? 

Conventional building materials use soil which is a precious agricultural resource. Hence, we use fly ash, the fine residue from pulverized coal combustion. The process of making these building blocks is also engineered so as to minimize energy consumption and carbon production and thereby reduce pollution. 

QEHS (Quality, Environmental, Health and Safety Management System) implementation empowers Magicrete to ensure process excellence across the organization. QEHS encompasses multiple ISO standards, including quality of products/services; environmental friendliness, prevention of pollution; safe and healthy workplace inclusive of participation of workers; compliance with all applicable laws; and establishment of Total Productive Maintenance culture in the workplace with the ultimate target of zero losses, zero breakdowns, and zero incidents. Thus we ensure a holistic, structured and quantifiable methodology for deeper and wider continuous improvement.

Magicrete is also into the manufacture of solar modules and lithium-ion batteries. We are firm believers in environmental friendliness, protection and prevention of pollution, and the following figures prove that Magicrete keeps its word.

Various new launches from Magicrete bring the next significant shift in home constructions – MagicLite ALC Wall Panels using European technology to make thermally-insulated, high strength, fast and easy-to-install, acoustically insulated/sound-proof, and earthquake-resistant walls. MagicreteBuildMartApp is a billion-dollar modern building material revolution; it offers customers a vast product portfolio for all their construction needs under one roof.Magicrete has also developed a complete range of tile and stone fixing solutions, which showcase qualities like excellent bond strength, no shrinkage cracks, extended open time, and high sag resistance. We offer a range of world-class waterproofing products and crack sealing, and anti-corrosion solutions under the brand name Magicshield. Q: We heard about many accolades for Magicrete. Please elaborate. Magicrete was awarded “Most Promising Brand Award 2019 (building material)” by Global Real Estate Congress; “Most Preferred Brand 2018” (blocks/bricks) by ET Now; “Start-up of the Year 2015” nomination by Forbes; “Entrepreneur of the Year 2015” by Tiecon, to name a few.Recently, Magicrete won the Global Housing Technology Challenge organized by the Ministry of Housing and Urban Affairs. With a firm vision and the wherewithal to implement the same, Magicrete is all set to boost the ‘Housing for All’ mission with its products being used in affordable housing projects across the country and making the future brighter for both urban and rural homeowners in India.

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