Fire-Boltt has risen to the pinnacle of the wearable watches class in just 15 months. The company, led by using a youthful crew of co-founders, Arnav Kishore and Aayushi Kishore, has strongly resonated, located itself as youth-oriented and set up a robust resonance with its goal audience. By constructing strong in-house skills, innovative product offerings, technical superiority, and profitable relationships with on-line e-commerce partners, retailers, and distributors, the indigenous company has hooked up a role for itself in the country.
Hello Entrepreneurs had an unique chat with Arnav, a sports activities fanatic and an global tennis player, at a very younger age. Combining his ardour for sports, science and entrepreneurship, he is now exploring the world of wearable technological know-how and heading Fire-Boltt, an progressive wearable tech company.
Q – Tell us some thing about Fire-Boltt?
Arnav Kishore – Started in 2015 with a imaginative and prescient to furnish humans with the best-in-class merchandise made with most fulfilling excellent technological know-how in clever wearable devices, Fire-Boltt has been a frontrunner amongst manufacturers manufacturing audio and wearable devices. In the ultimate couple of years, we have greater our portfolio with merchandise developed with the modern technological know-how at aggressive pricing.
Over the years, we have advanced our company and product portfolio to provide the modern contemporary technological know-how and top class fantastic merchandise in the most less expensive charge range. Unique advertising initiatives and growing product accessibility via natural routes have helped us carve a area of interest in the market in an enterprise that globally installed manufacturers dominate.
Fire-Boltt has formally been adjudged as the undisputed chief in the wearable watches market, in accordance to the present day International Data Corporation (IDC) report. The manufacturer has claimed the variety 1 spot, captured a market share of 24.6%, and registered a 200 instances YOY boom notwithstanding the enterprise developing at a stagnant pace. Fire-Boltt grew via 47.5% quarter-on-quarter and bought 916,765 gadgets in contrast to 628,789 units, whilst the standard enterprise de-grew via 25% approx.
Q – What used to be the frequent factor that struck the founders to beginning this project together?
AK – We noticed a hole between the amalgamation of health & technology. I was once an athlete all my life, and throughout my coaching time, I used to put on countless trackers, such as a Garmin. Achieving my desires used to be a large hassle for me, and it wasn’t handy to preserve song of all my archives and strive to use the data. That’s when this thinking of being capable to seize facts intuitively got here to existence with Boltt. So, you can say that the ardour for creating state-of-the-art products, top rate excellent and technologically superior to song your health stages has been the indispensable pressure that binds us right here at Fire-Boltt. Over the years, we have witnessed that customers appear ahead to the merchandise which come with superior science and innovation at an inexpensive price. Keeping this in mind, we started out growing stable in-house capabilities, revolutionary product choices and technical superiority in the price range category. And with dedication and dedication to imparting the satisfactory of technology, Fire-Boltt grew to become the largest title in the wearable class inside 15 months.
Q– What are the USPs that set the company aside from the opposition in the market?
AK – Fire-Boltt, considering its inception, has been at the forefront of technological development and innovation, which has helped advance merchandise that have turn out to be an fundamental phase of many Indians. Product is the hero for any brand. We make every & each and every product with equal significance & in phrases of interest, the product comes first for each Aayushi & me. We strongly trust that if the product trip is exceptional, then your company trip will additionally be excellent. A healthy journey in addition enhances this exercise that the clients are furnished with even after the product is delivered, an aftersales experience. The actual differentiator main to our extraordinary boom is the launch of over 30 smartwatches in the final six months. It catapulted by means of constructing a robust income community so that buyers can effortlessly ‘access’ our merchandise from distinct components of the country. We have partnered with advantageous alliances – on line e-commerce platforms, shops and distributors to make sure shoppers can purchase the merchandise somewhere in the country.
Q – Can you throw some mild on future traits in the clever wearable watch market?
AK – Today, clients are nicely conscious of the ultra-modern science and innovation in the market. While buying a product, they require some thing that can fulfil their want at a practical rate with the exceptional technology. We have witnessed the wearable enterprise developing at a speedy tempo globally. With sizeable breakthroughs taking place in all factors of technology, taking cues from these developments, in the foreseeable future, the demand for aspects that can be used in specialised sports activities such as swimming, underwater diving, mountaineering, etc., will expand exponentially. Smartwatches with an in-built GPS function that can assist navigate and tune the path is some thing greater and extra clients are searching forward to. We at Fire-Boltt center of attention on giving our product an accelerated aesthetic look. We will come with hybrid smartwatches that will make them elegant and technologically well-equipped.
Q – Lastly, what is the mission of the company?
AK – We right here at Fire-Boltt choose to be the technological disruptor in the clever wearable enterprise and now not simply do enterprise however additionally very own the house of the wearables section no longer solely in India however throughout the globe.
