The Indian patron is value-conscious however solely needs the satisfactory when it comes to splendor products, says Shahnaz Husain, the pioneer of the natural splendor care motion in India and the character credited with taking Ayurveda global.
Shahnaz Husain is credited with many firsts in a profession spanning over 50 years and is normally acknowledged as the “Queen of Herbs” for her work in taking natural merchandise mainstream. The founder of the Shahnaz Husain Group, which has acquired honours global for pioneering natural splendor care in India and beyond, Shahnaz fought for the cognizance of Brand India and Ayurvedic Beauty Care in worldwide markets with a crusader’s zeal. She is additionally a case find out about at Harvard for “Emerging Markets” in awareness of the global market created by using her Ayurvedic splendor care products.
“India is one of the biggest purchaser markets in the world, and over the years, recognition about splendor merchandise has extended due to publicity to international tendencies and way of life changes, greater disposable incomes, and improved focal point on health and youthfulness. The Indian consumer is very value-conscious however is conscious of the nice and components used in the merchandise and is open to spending on terrific and natural merchandise if they fit his expectations,” shares Shahnaz Husain, who opened her first salon in 1971 with a mortgage of Rs. 35,000.
The splendor care section in India is a crowded area and is dominated to a wonderful extent via giant multinationals and trend brands. However, being made from natural merchandise is a awesome differentiator of Shahnaz Husain products.
“Since the day I began 50 years back, splendor redress and merchandise have been in general “colour and cover”. The back-to-nature style had now not but begun. Only superficial splendor remedies have been handy except the attention and realisation that actual splendor is the consequence of long-term care – I determined we would now not be a phase of the rat race. It precipitated me to boost new natural splendor care and treatment thought that did now not exist at the time. I began my natural salon to exhibit thoughts of natural beauty care. It has been our largest USP over the years and has allowed us to power the boom of the splendor care industry,” she says.
The splendor care phase has considered explosive boom in latest years. The markets are flooded with splendor merchandise such as sunscreens and moisturisers to specialised cleaners, toners, astringents, scrubs, masks, serums, shampoos, conditioners, hair tonics, and so on. There are additionally anti-ageing and a host of different well-being merchandise reachable for men. While the splendor care merchandise enterprise is estimated to be developing at 20%, the natural splendor business’ boom is double at 40%.
“We have placed ourselves as the chief in the top rate Ayurvedic splendor care segment. However, we additionally make sure our merchandise are cost effectively priced and available to everyone,” she says further.
Shahnaz Husain pioneered no longer solely natural and Ayurvedic merchandise however additionally the franchisee mannequin to set up a world community of franchisee salons, outlets, and academies. The Shahnaz Husain Herbal Clinic, for instance, now has over four hundred franchises globally.
“I adopted an built-in device of a chain of salons and vary of merchandise that matter on every other. It used to be a new concept. To that extent, and due to franchising, our enterprise mannequin was once very different. Of course, there is no doubt that splendor care in India was once long-established after the Shahnaz Husain merchandise and the thought of natural care,” says the entrepreneur, who used to be awarded the Padma Shri, India’s fourth-highest civilian honour, for her contribution to exchange and industry.
The sale of cosmetics and different splendor merchandise declined through greater than 50% due to the fact of the Covid-19 pandemic. However, aided with the aid of the boom in e-commerce, income have surpassed the pre-pandemic levels.
